Since Amazon’s establishment in 1994, they’ve transformed the way we shop online. However, surprisingly, 60% of the overall revenue generated on Amazon is from third-party sellers. It’s a considerable amount, and that’s why many businesses have added this to their list of sales channels. But why should you sell on Amazon? Here’s why:
Why should you sell on Amazon?
There are various options for selling goods online in today’s digitalized world. It could be through another marketplace, a branded website, or social media. Whatever option you choose is excellent, but why should you sell on Amazon over these alternative methods?
Brand recognition
If you haven’t heard of Amazon, you’ve probably been living under a rock. The brand itself is gigantic and trusted by hundreds of millions worldwide. By selling on their platform, customers already have that extra layer of trust, dramatically impacting sales.
Fraud protection
Fraud protection – Selling through your own-hosted platform, there isn’t significant fraud prevention in place. However, Amazon takes this remarkably seriously and has a dedicated team to prevent this. Because of this, sellers get paid, limiting online thieves from obtaining free goods.
Enormous traffic
Amazon reaches approximately 2.45 billion monthly visitors with various interests and needs. With your own platform or other marketplaces, none will get close to receiving this amount of traffic.
The reasons why you should sell on Amazon are astronomical, and the above are only a few mentions.
Amazon statistics you must know
Amazon is an incredible marketplace to tap into new audiences, boost sales, and gain more exposure worldwide. To showcase this significance further, see the below Amazon statistics:
Nearly 60% of Amazon’s traffic is direct, meaning roughly 1.47 billion users every month head straight to this marketplace to purchase goods without checking anywhere else.
In addition, a recent study concluded that 89% of consumers are more likely to purchase from Amazon than any other eCommerce website.
Sales are continuously increasing for sellers also. In Q3 of 2021, the net sales of Amazon third-party sellers grew substantially by 53%.
Almost half of Amazon sellers (45%) suggested that their profits increased from 2020 to 2021. Additionally, 95% said they’re looking to expand their presents on the platform in 2022
By combining the above Amazon statistics, you can quickly determine the considerable selling power this online marketplace withholds. In addition, the platform itself is only becoming bigger and better every single year. Therefore, you can expect a lot of these Amazon statistics to increase as our world becomes more online-focused.
